Online Presence Score Checker

Online Presence Score Checker

How strong is your business’s online presence? Answer 24 simple questions about your website, Google visibility, customer contact options and online marketing. Get a score and practical suggestions for areas that may need attention.

This is a self-assessment. It does not automatically inspect your website or online profiles. If you are not sure about an answer, choose Not sure rather than guessing.

Section 1 of 4 25%
Please answer every question in this section before continuing.

1. Website & Digital Foundation

Check whether the basic digital foundations of your business are in place.

1 Do you own your business domain and control it through your own business account or email?
2 Is your domain name simple and easy to spell without confusing numbers, hyphens or spelling?
3 Is your website hosted on a reliable hosting environment suitable for your business?
4 Does your website use HTTPS and show a secure connection?
5 Does your website have a Privacy Policy and Terms of Service available to visitors?
6 Is your website automatically backed up to an independent location?

2. Google & Local Visibility

Check how easily local customers can find, trust and contact your business online.

7 Is your Google Business Profile claimed and verified?
8 Does your Google Business Profile use your real business name without adding unnecessary keywords?
9 Is your primary Google Business Profile category an accurate match for your main trade or service?
10 Do you regularly add genuine photos of your business, team, products or completed work?
11 Is your business name, address and phone number consistent across important online listings?
12 Do you have a simple system for asking customers for reviews after completed work?
13 Do you have prepared templates for responding to negative reviews calmly and professionally?

3. Website Experience

Check whether your website gives visitors a straightforward experience on phones and computers.

14 Does your main website content load quickly enough on a mobile connection?
15 Can visitors quickly see what your business does and what action they should take next?
16 Do your important action buttons use a clear colour that makes them easy to notice?
17 Can customers tap your phone number on a mobile device to call your business?
18 Are your website images resized and compressed so they do not unnecessarily slow the website?
19 Have you set up Google Analytics and Google Search Console for your website?

4. Content & Online Growth

Check whether your online content helps potential customers find and understand your business.

20 Is your website content organised around your main services and the questions customers ask?
21 Do your important service pages target the locations and services your customers actually search for?
22 Do you have a useful free resource or other way of encouraging potential customers to make contact?
23 Does your business email service use proper email security settings such as SPF and DKIM?
24 Do you have a consistent plan for turning useful website content into relevant social media posts or other updates?

Your Online Presence Score

0%

Based on your answers to 24 questions

Your result will appear here.

Website & Digital Foundation

0%

Google & Local Visibility

0%

Website Experience

0%

Content & Online Growth

0%

Your Suggested Next Steps

Your answers highlight areas that may deserve attention. Start with the suggestions below rather than trying to fix everything at once.

    Remember: this score is a simple self-assessment, not a technical website audit. A lower score does not mean your business is doing badly. It simply highlights areas where you may want to investigate or improve your online presence.

    Check Your Small Business Online Presence

    Your online presence is more than just having a website. For a small business, it can include your domain, website, Google Business Profile, business listings, customer reviews, contact options, online content and the systems you use to keep your digital information secure and up to date.

    The Cape Portal Online Presence Score Checker gives South African small businesses a simple way to review these areas. It uses straightforward questions so that business owners can identify areas that may need attention without having to understand complicated technical reports.

    What does the Online Presence Score Checker look at?

    The assessment is organised into four areas of your online presence:

    • Website & Digital Foundation — your domain, hosting, website security, legal pages and backups.
    • Google & Local Visibility — your Google Business Profile, business information, photos, reviews and local listings.
    • Website Experience — website speed, mobile contact options, clear calls to action, image optimisation and website measurement.
    • Content & Online Growth — useful website content, service and location information, lead generation, email security and consistent online content.

    Why does your online presence matter?

    Customers often use the internet before contacting a business. They may search for a service, check a map listing, look at reviews, visit a website or try to contact the business through a phone number or WhatsApp link. If important information is missing, outdated or difficult to find, a potential customer may move on to another option.

    A useful online presence does not mean that a small business has to be everywhere. It means that the important information is accurate, trustworthy, easy to find and easy for customers to use.

    What should you do after checking your score?

    Use your result as a starting point. If your score identifies areas that are uncertain, investigate those first. If you know that something is missing, work through the improvements one at a time.

    Cape Portal provides practical tools designed to help South African small businesses with individual online and everyday business tasks. The aim is to make improving your online presence simpler and more manageable.

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